PublicRelay gives you confidence in your analysis and power with your insights.

When presenting results to company leadership, can anyone fully trust automated, computerized analysis?  Who is confident making strategic and operational decisions based solely on the unverified output of a piece of software?  Most leading communications professionals agree that automated systems fall flat beyond basic, directional information.  In fact, in PublicRelay’s survey of over 50 leading communications executives, not a single member of that group felt that automated systems were doing the job, and in every case human intervention was used to fill in the gaps – often at considerable cost and distraction.

The decisions you make every day – and their broader impact on your organization – are too important to rely on anything but the best information available.  PublicRelay has your back, and we built our solution to efficiently incorporate human judgment in every key area to produce verified results you can rely on.

Even sentiment analysis is delivered based on your specific preferences. 

Each company’s set of issues and what matters to them is vastly different.  Terminology varies widely, and communications campaigns often do not fit cleanly into “keyword boxes.”  Computers struggle with the nuances of language, and they often fall flat interpreting humor and sarcasm, especially in the day of modern communication which relies heavily on puns and double-meanings.  Sometimes the results provided by automated systems can be slightly amusing, but more often than not they’re just frustrating.  PublicRelay’s approach ensures you’re working from the most accurate possible assessment of the coverage you receive and the influencers producing it.

We go one step further, by tying your coverage and analysis directly back to your goals, messages, and strategy.

Your businesses, the issues you grapple with, and the messages you are trying to drive, are as distinct as your company’s strategy.  PublicRelay’s unique approach to this problem organizes and analyzes your coverage and relationships along dimensions that make sense to you and the way you think in order to get your job done.  This accurate analysis and categorization means that for the first time you have the power to measure, report, and take action in ways that support your strategy.

And PublicRelay brings it all to you when it really matters.

When you face a crisis – or an opportunity – you want to know so you can quickly react and make things happen.  Our analysts rapidly power through the news for these key developments and alert you when they appear, pointing out potential implications of these developments and putting issues into perspective.

PublicRelay gives you the power to achieve “ground truth” so now you are confident you’re working from – and reporting with – the right information.  When you need powerful, accurate intelligence, we’ve got you covered.

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