pricelessquote

“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Major IT Services Firm
“My years of experience tell me that the combination of smart technology and analysis by real people that understand the client's business is the right way to approach the problem.”
Agency Head
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“I have been very impressed with the efforts of PublicRelay to bridge the gap between raw technology, which has yielded disappointing results to date, and human analysis.”
Partner, Digital PR Boutique
“I see strong value in applying the system to communications organizations like mine.”
VP of North American Communications
“You have hit it right on the mark – this solution is a game-changer.”
Former SVP of Communications, Top 5 Insurance Company
“This is a very powerful approach. You guys are way under-selling this system.”
Head of Communications, Major Government Agency
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“I’ve seen what is coming out of Silicon Valley, and they are developing technology for technology’s sake. You guys listened to the market, and I like what you have. You really have the tiger by the tail.”
Language Processing Expert
“Your ability to take a positive story and give it legs is exciting!”
Professor, Top 5 Journalism Program
“We've seen significant improvements while using PublicRelay, including accurate article analysis and the ability to see where to intervene based on the social media activity around our key coverage.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves several problems that other providers we evaluated have struggled with: reducing the noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company

executivereporting

See how PublicRelay gives you rich insights through executive level reporting and charts.

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Like nothing you've seen before

 

PublicRelay is a new and innovative approach to communications that gives executives the power to proactively take control of their world.

Major Shifts in the Landscape

The communications environment has become increasingly complex.  The growth of the Internet has triggered an explosion of digital media outlets, forcing communications professionals to adjust to a 24/7 news cycle and deal with many new channels and opinions.  As a result, many executives feel they have lost significant control.  PublicRelay restores control and brings order to this new communications reality.


Common Frustrations Among Practitioners

Every communications team has some type of system in place to track the media.  However, across the dozens of in-depth interviews PublicRelay conducted with senior corporate communications executives, we kept hearing the same recurring themes and frustrations.  Perhaps some of these issues also resonate with you and your communications team:

  • Spending too much time sifting through coverage and getting too little insight into trends  to proactively address issues before they become problems
  • Missing a good barometer to definitively show how much attention stories are receiving
  • Living with error-prone, automated analysis that puts the team’s reporting and strategy on a shaky foundation
  • Having difficulty staying on top of influence patterns in their marketplace
  • Suffering lost time caused by use of incompatible tools and confusing user interfaces that did not reflect how they want to get their jobs done
  • Lacking better and more accurate metrics for their team’s impact that would avoid costly one-off  measurement projects
  • Struggling to consistently “manage up” to the C-suite because they lack the strategic and fact-based analysis that top executives demand
  • Fatigued by extravagant claims made by vendors that in the end, their technology didn’t actually deliver on


A New Approach

That is where PublicRelay steps in.  We bring a fresh approach to the market designed specifically to address the frustrations with existing solutions.  We make teams more efficient and effective every single day.  And, equally as important, we empower the senior communications executive to think more strategically, add more value across the entire organization, and foster a better dialogue with the company’s senior executives regarding communications strategy and impact. 

As a client of PublicRelay, you can:

  • Focus on the coverage and the influencers that matter most to your company and messaging goals
  • Easily allocate your team’s valuable time to high-value engagement activities and support them with easy-to-use, efficient tools
  • Better organize and analyze the information you collect, both to support PR activities and to become a source of strategic intelligence to other departments
  • Quickly answer questions and measure impact, allowing you to adjust your strategy and activities based on what really works
  • Smartly identify trends and patterns that affect your planning and outreach efforts, including strategic syndication and influencer outreach based on topics and even prior measured success
  • Enjoy forward-looking insights about coverage, people, and issues that for the first time enables you to put out the fire before it starts.

PublicRelay gives communications executives back more control to proactively manage the new and more complex media environment with greater power and efficiency.

Next: Focus on the opinions and relationships that really matter ►

PRinsights

Survey of how online users get specialized information reiterates the importance of identifying key influencers, as 'experts' trump online friends for finding key information.

Pew study finds that traditional media still reigns supreme even though the media landscape has rapidly expanded.

Study shows the need for accurate information to justify results to C-suite executives.

New York Times blog post demonstrates the power of social media amplifying traditional media authority.

APCO study demonstrates the vital need for relationship building between public relations professionals and bloggers.

InPrint

 Strategic Public Relations and Integrated Marketing Comm.

PublicRelay is highlighted in the recently released 2nd edition of The Handbook of Strategic Public Relations and Integrated Marketing Communications. We were called out as a leader in delivering key insights and actionable information to PR and Communications Executives.