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“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Major IT Services Firm
“My years of experience tell me that the combination of smart technology and analysis by real people that understand the client's business is the right way to approach the problem.”
Agency Head
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“I have been very impressed with the efforts of PublicRelay to bridge the gap between raw technology, which has yielded disappointing results to date, and human analysis.”
Partner, Digital PR Boutique
“I see strong value in applying the system to communications organizations like mine.”
VP of North American Communications
“You have hit it right on the mark – this solution is a game-changer.”
Former SVP of Communications, Top 5 Insurance Company
“This is a very powerful approach. You guys are way under-selling this system.”
Head of Communications, Major Government Agency
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“I’ve seen what is coming out of Silicon Valley, and they are developing technology for technology’s sake. You guys listened to the market, and I like what you have. You really have the tiger by the tail.”
Language Processing Expert
“Your ability to take a positive story and give it legs is exciting!”
Professor, Top 5 Journalism Program
“We've seen significant improvements while using PublicRelay, including accurate article analysis and the ability to see where to intervene based on the social media activity around our key coverage.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves several problems that other providers we evaluated have struggled with: reducing the noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company

executivereporting

See how PublicRelay gives you rich insights through executive level reporting and charts.

PublicRelay_Charts

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Rally the right supporters behind every one of your efforts

 

Build your network before you need it.

Your team can multiply its impact when it develops communities and allies that spread your message, balance out any detractors, and come to your aid when things get really tough.  However, the time to build these relationships is before you need them; when you are in a crisis, it is already too late.  Likewise, when a major initiative creates an opportunity, you will not be able to fully capitalize if your network isn’t already in place.

PublicRelay gives you accurate insight into the opinions of influential authors and sources that drive thought leadership in your market.  Your team can use this information to find supportive groups and open both traditional and digital communication channels with them.  These channels provide efficient mechanisms for creating and maintaining a dialogue with more influencers, keeping you top of mind with the right audiences.

Cultivate your networks more efficiently.

Cultivating and managing your communities of supporters is a critical task but can be very time consuming.  Digital media offers opportunities to create more touch points and strengthen your relationships, but you need the right tools to do this efficiently.  

PublicRelay improves the scalability of your team’s engagement efforts, allowing you to have out-sized impact with only modest effort.  Our system gives you powerful but easy-to-use tools to analyze, manage, and activate your networks and maximize your impact:

Analyze

  • Monitor your influencers’ activity levels
  • Know which ones may be helpful on specific issues
  • Stay on top of the key authors, outlets, and sources as the landscape changes
  • Understand who is rising or falling in influence and keep tabs on new arrivals

Manage

  • Segment your supporters by topic
  • Organize advocates in tiers according to influence and invest appropriate amounts of effort with each group

Activate

  • Efficiently distribute the right content to those who will use it best
  • Empower influencers with tools to broaden their reach and increase their impact

Next: Learn about our solutions ►

PRinsights

Survey of how online users get specialized information reiterates the importance of identifying key influencers, as 'experts' trump online friends for finding key information.

Pew study finds that traditional media still reigns supreme even though the media landscape has rapidly expanded.

Study shows the need for accurate information to justify results to C-suite executives.

New York Times blog post demonstrates the power of social media amplifying traditional media authority.

APCO study demonstrates the vital need for relationship building between public relations professionals and bloggers.

InPrint

 Strategic Public Relations and Integrated Marketing Comm.

PublicRelay is highlighted in the recently released 2nd edition of The Handbook of Strategic Public Relations and Integrated Marketing Communications. We were called out as a leader in delivering key insights and actionable information to PR and Communications Executives.