We give you insightful influencer profiles, making relationship building efforts more effective

Most communications professionals will agree that relationships are at the core of their most effective campaigns.  Yet in today’s fast-paced world, it is harder than ever to build these relationships.  Beyond the obvious, well-known set of influencers, which people should you focus on?  What are their backgrounds?  Are they supporters or detractors?  And how can you quickly and effectively reach out to these important people?

PublicRelay makes building relationships easier.

We focus on the set of outlets and authors that really impact your campaigns and messaging efforts and quickly bring you up to speed on them.

Some services provide hundreds of thousands of profiles and serve up information that is a ‘mile wide and an inch deep’.  Unfortunately, the vast majority of this data is meaningless to your company and your outreach efforts.  Most of the contacts are not relevant to you, and many people who are important to your communications efforts are flat-out missing.  PublicRelay takes a different approach by giving you deep, rich profiles focused on the set of influencers with whom you want to build relationships.

You now not only know how authors and journalists have covered you, the positions they have taken, and where and when their content was distributed; you also know where they tend to go for their information and you have a good idea why they took the position they did.  You can know their background and career history, read books and papers they have written, and watch them in video clips from conferences and seminars.  You might even gain insights into their hobbies, interests outside of work, which organizations they belong to, and the core values they hold.

Now your outreach efforts are supported with a richer understanding of the other person.

And we don’t stop with authors and outlets.  We provide the same insights for the sources that are cited in coverage of your company.  Now you can reach out to those individuals and have a dialogue with the people the media rely on for information – organized by topic and showing all of the authors that rely on that source.

PublicRelay's rich profiles make your team's relationship building efforts more powerful and effective with unmatched intelligence on demand.

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