PublicRelay is the premier PR media monitoring and analytics solution for communications and marketing professionals.
Known for its ease of use, superior data quality, and actionable information, PublicRelay delivers accurate business intelligence, drives proactive influencer engagement, and proves PR impact for the world’s most prominent corporations, associations, and government agencies.
Our solutions make your job easier and make you more effective. Learn more on our solutions on the pages to the right.
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Online news, traditional print, blogs, and other coverage all in one place. Read More ►
Accurate tone, categorization, and analysis by an analyst working to your standards. Read More ►
Engagement statistics from social data show which stories are catching fire. Read More ►
Insight to know who matters - and then engage them in a targeted manner across social media. Read More ►
Better information than you’ve ever had on the people shaping opinion in your market. Read More ►
Powerful but simple tools to efficiently expand your outreach to influencers. Read More ►
Real-world business insights gleaned from the data and served up to you. Read More ►
Graphs and reports yielding true business insight and designed for senior executives. Read More ►
Our Analysts Deliver Accurate Content and Insights
With all the progress in technology, computer systems still struggle to understand sarcasm, double-meanings, and most importantly the context of an issue. We solve this problem by placing our advanced technology in the hands of our trained, certified analysts.
Automated Problems Solved
Our approach to identifying and scoring content captures nuance, not just data. Some key advantages include:
- Identification and understanding of terminology unique to your organization or industry.
- Analysis that correctly interprets the nuances of language like sarcasm, hyperbole, and humor.
- Selection of content that is relevant and significant to you and your team.
- Accurate sentiment scoring to guarantee the correct insights.
- Interpretation of concepts from content that cannot be provided by automated analysis.
Advantages for Your Team
Not only do we solve the problems of complex language and contextual discussions, with human analysis you enjoy:
- Hours saved for your team by eliminating the time to identify and score your coverage, often in multiple systems that can require days of painful training.
- Complete confidence in the scoring accuracy of your content, meaning reports, charts, and other metrics are consistently reliable.
- Flexibility to quickly adjust the focus and scoring preferences of the key issues affecting your organization.
Ashley McMaster, Director of Communications at medical device association AdvaMed, summarized the effectiveness of our approach to human analysis: “ Their analysts are like an extension of our team. ”
Our analysts are highly-trained, certified professionals from top universities who take the time to understand your business and accommodate your preferences. Many are industry-specific experts who know the right jargon and terms of art, and they are frequently multi-lingual (including native speakers).
With our proven and reliable human analysis, we give you the power to achieve “grounded truth,” so you can be confident you’re working from – and reporting with – the right information.
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PublicRelay continues to provide industry-leading insights in measurement and analytics with a featured article in the fifth volume of the PR News Digital PR Guidebook. Read More ►
See PublicRelay in action – bringing effective solutions to the world’s leading corporations, government agencies, and trade associations
Also see the unique ways our system has been used to meet specific client needs, including executive reports, issue tracking, and influencer identification and engagement.