Check out some Frequently Asked Questions to answer questions you may have on how PublicRelay can make your job easier – and better.
PublicRelay solves a complex problem with powerful innovation
Our approach is simple: we combine cutting-edge technology with in-depth, human analysis to give you actionable intelligence to make you and your team smarter, more efficient, and vastly more effective.
The task communications professionals face today in controlling their companies' image can at times seem overwhelming. The rise of online publications and the shift to a 24/7 news cycle have flooded executives' inboxes with information and many struggle to stay afloat. Simply monitoring what is being said about you can be a major drain on resources. Digesting and gleaning insight from this information, while remaining proactive and strategic in your thinking, is a challenge for many groups.
This is where PublicRelay makes your life easier.
We start by identifying the coverage that matters to you. PublicRelay's search and aggregation software scans the full media landscape (traditional, online, and social) for content that is relevant to your company, industry, competitors, and all other topics that might matter to you. This process includes removing irrelevant news, spam, and off-topic articles.
The technology we employ can go toe-to-toe with some of the very best solutions available. We utilize sequential multi-step content analysis algorithms, sophisticated natural language processing, as well as a relevance and categorization strategy tuned for each individual client.
But we don't stop there. Dozens of PR practitioners have told us that automated feeds don't solve their problems – they provide too much data and too little insight. This is why PublicRelay judiciously applies sophisticated analysis to all the information before it goes to clients. Our dedicated team of analysts identifies, reviews, and analyzes the most relevant, important, and credible content based on your precise, customized standards. This analysis even includes accurate tone and relevance scoring as well as other powerful analytics you won’t find anyplace else.
Our clean flow of focused information instantly makes you leaner, smarter, and faster on your feet without overwhelming you. While most other solutions merely provide a fire hose of content, PublicRelay brings you focused, actionable information – like a glass of ice water on a hot summer day.
But we don’t stop there.
Then PublicRelay gives you insights to make sense of your world.
Because we now have compiled the content that really matters to you, we can then apply our unique Momentum Technology to tell you exactly which content is getting traction in social media. We provide you with insights from almost two dozen different social media outlets, from Twitter and Digg, to Delicious and Facebook. Now you have a fact-based way to know what content or topics to react to – and when to stand back. Your team can prioritize where to engage and better defend decisions to respond or stay silent when questioned by senior management.
We also give you dynamic tools to take immediate action.
Connecting this useful set of information that we provide to your social media publishing, blogging, internal communications, and reporting efforts makes your team more powerful. Now you can rally your supporters from across the Web, making your team a quick-strike force to amplify the good news or address problem issues with the click of a mouse. Your communications are tied to the ongoing discourse of social media on the Web with ease.
We are unique in making you more proactive.
Our industry-leading solution gives your team proactive insights – putting you out front of the media cycle and in a better position to change opinions. For the first time, you can identify supporters drifting from your desired message before they ‘leave the fold’. You can identify rising voices of influence early enough to impact their newly forming positions. And you can tailor your message to different sets of influencers based on their topics, their position as a supporter or detractor, and their level of influence.
Now you are one step ahead of the influencers' opinions and two steps ahead of your competition.
Our synthesis of powerful technology, smart human analysis, and useful, actionable insights puts you in better control of your message and on top of your media ecosystems.
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