Check out some Frequently Asked Questions to answer questions you may have on how PublicRelay can make your job easier – and better.
We apply custom, trained, focused human analysis
When assessing the news, there is no substitute for human judgment.
Most automated monitoring solutions in the marketplace today either provide an overwhelming fire hose of data or limit themselves to one narrow media type. Either way, you end up with a system that ends up creating extra work for your team, whether it's filtering out the noise, stitching together missing content, or trying to apply consistent metrics and analysis to it all.
Now add your need for accurate sentiment analysis and categorization by topic. The output of completely automated systems may be directionally interesting, but it rarely holds up to scrutiny of any specific analysis and is almost never directly actionable. Automated systems also have difficulty dealing with nuances of language like sarcasm, double meanings, or contextual subtleties (for example: is 'Tiger Woods' a good or bad descriptor?). And the messages you want to track often are expressed with a variety of vocabulary, making purely automated analysis and reporting unreliable.
PublicRelay solves these problems with skilled analysts attuned to your needs.
Each day, dedicated staff evaluates your content for sentiment and relevance, and they add proprietary, unique information to the coverage that makes it vastly more powerful and productive for you and your team. PublicRelay analysts focus on your precise needs and values, so what you receive is right on the mark every time.
Always a phone call away, our analysts help guarantee that you see the most useful news with the most accurate analysis. They are all native speakers of the language in which the content was created, and they are located domestically. Therefore, you can rest assured that you are receiving the highest quality information every day. Our analysts truly build a partnership with you to provide the analysis and organization that best meets your needs.
Consisting only of the best and the brightest, our analyst commitment to quality is second to none. Known for excellent customer service and client interactions, they work tirelessly to keep you at the top of your game. And as your strategy evolves, we are with you every step of the way.
PublicRelay's distinctive approach is to combine the best of technology with the brightest of people to produce the most accurate, useful information and analysis each and every day.
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