pricelessquote

“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Major IT Services Firm
“My years of experience tell me that the combination of smart technology and analysis by real people that understand the client's business is the right way to approach the problem.”
Agency Head
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“I have been very impressed with the efforts of PublicRelay to bridge the gap between raw technology, which has yielded disappointing results to date, and human analysis.”
Partner, Digital PR Boutique
“I see strong value in applying the system to communications organizations like mine.”
VP of North American Communications
“You have hit it right on the mark – this solution is a game-changer.”
Former SVP of Communications, Top 5 Insurance Company
“This is a very powerful approach. You guys are way under-selling this system.”
Head of Communications, Major Government Agency
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“I’ve seen what is coming out of Silicon Valley, and they are developing technology for technology’s sake. You guys listened to the market, and I like what you have. You really have the tiger by the tail.”
Language Processing Expert
“Your ability to take a positive story and give it legs is exciting!”
Professor, Top 5 Journalism Program
“We've seen significant improvements while using PublicRelay, including accurate article analysis and the ability to see where to intervene based on the social media activity around our key coverage.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves several problems that other providers we evaluated have struggled with: reducing the noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company

PRinsights

Survey of how online users get specialized information reiterates the importance of identifying key influencers, as 'experts' trump online friends for finding key information.

Pew study finds that traditional media still reigns supreme even though the media landscape has rapidly expanded.

Study shows the need for accurate information to justify results to C-suite executives.

New York Times blog post demonstrates the power of social media amplifying traditional media authority.

APCO study demonstrates the vital need for relationship building between public relations professionals and bloggers.

Then we apply custom, trained, focused human analysis

 

When assessing the news, there is no substitute for human judgment.

Most automated monitoring solutions in the marketplace today either provide an overwhelming fire hose of data or limit themselves to one narrow media type.  Either way, you end up with a system that ends up creating extra work for your team, whether it's filtering out the noise, stitching together missing content, or trying to apply consistent metrics and analysis to it all.

Now add your need for accurate sentiment analysis and categorization by topic.  The output of completely automated systems may be directionally interesting, but it rarely holds up to scrutiny of any specific analysis and is almost never directly actionable.  Automated systems also have difficulty dealing with nuances of language like sarcasm, double meanings, or contextual subtleties (for example: is 'Tiger Woods' a good or bad descriptor?).  And the messages you want to track often are expressed with a variety of vocabulary, making purely automated analysis and reporting unreliable.

PublicRelay solves these problems with skilled analysts attuned to your needs.

Each day, dedicated staff evaluates your content for sentiment and relevance, and they add proprietary, unique information to the coverage that makes it vastly more powerful and productive for you and your team.  PublicRelay analysts focus on your precise needs and values, so what you receive is right on the mark every time.

Always a phone call away, our analysts help guarantee that you see the most useful news with the most accurate analysis.  They are all native speakers of the language in which the content was created, and they are located domestically.  Therefore, you can rest assured that you are receiving the highest quality information every day.  Our analysts truly build a partnership with you to provide the analysis and organization that best meets your needs.

Consisting only of the best and the brightest, our analyst commitment to quality is second to none. Known for excellent customer service and client interactions, they work tirelessly to keep you at the top of your game.  And as your strategy evolves, we are with you every step of the way.

PublicRelay's distinctive approach is to combine the best of technology with the brightest of people to produce the most accurate, useful information and analysis each and every day. 

Next:  Insights ►

executivereporting

See how PublicRelay gives you rich insights through executive level reporting and charts.

PublicRelay_Charts

Learn More ►

careers

Join our growing company and really make a difference! PublicRelay is looking for talented individuals to fill a variety of positions nationwide. Visit our Careers page to view current openings and help us change the world of PR.