PR PERSPECTIVES FOR SMARTER DECISIONS

PRWeek Feature: Do You Trust Your Media Monitoring Data?

Many in the communications field have written about how corporate communicators should make more – and better – use of data in their day-to-day work. And the breadth of monitoring and measurement capabilities available to deliver this data has perhaps never been greater. So why is it many teams are still not relying heavily on […]

A Guide to Nailing PR Measurement for Your Next Company Event

The best part about a company special event is that you know it’s coming – in the unpredictable world of Communications, that alone is a gift. The worst part is that an influx of coverage can mean an influx of bad data – unless your team has a strategic plan in place to draw actionable […]

Are Your Thought Leadership Programs Working? 3 Questions You Should Answer

If you had a dollar for every time your Communications team has uttered the phrase “Thought Leadership”, you’d probably be able to buy your dream vacation home. In nearly every industry, being recognized as an expert on the issues relating to your products and services is an aspirational goal. As such, some of our clients […]

Infographic: Most Widely Shared EpiPen Articles From the Last Month

Every Communications professional operating within the Pharmaceuticals industry cringes at one word: EpiPens. After an increase from roughly $100 in 2009 to $600 in 2016, costs have become objectively egregious, and the industry is watching closely to see how the trend evolves. After working with several teams interested in drug and medical device costs, PublicRelay began tracking coverage […]

Supporting Business Growth: Viewing PR Through Your Customers’ Eyes

Corporate communications teams often have responsibility for developing and distributing PR messaging to several internal and external audiences. However, the audience made up of current and prospective customers is arguably of special importance. In the eyes of sales and marketing (and for many senior executives) this is a crucial constituency due to the impact it […]

From the Trenches: How Data Saved the Day

“From the Trenches” is a PublicRelay blog series that shares stories from our Media Analysts about the day-to-day discoveries they make working with communications professionals at Fortune 500 corporations, government agencies and more.    As a communications professional, you move fast.  Really, really fast. In an industry where the only constant is change, media teams […]

3 Game-Changing Ways 3rd Party Influencers Can Shape Your Media Strategy

It’s no secret to communications executives that it’s essential to identify key influencers impacting their business. Traditional media strategy typically focuses on journalists and authors engaging with a particular industry, but there are other parties with the power to shift conversations and impact public perception – Third-party influencers.  Third-party influencers such as political organizations, regulatory […]

How Tweets Can Make You Smarter in Traditional Media

Social media is upon us, and many of us in the communications field are grappling with the massive amount of insight – and noise – that can come from outlets like Twitter, Facebook, Instagram, and the cornucopia of new tools with bizarre names and clever innovations on how people will communicate in the coming years.  […]

Why More Information is Not More Knowledge

Businesses love information, data, and statistics.  Show me a successful CEO, and I will put money on the fact that they rely on stats to plan, react, focus, and strategize smartly.  And compared with 20 or even 10 years ago, the wide availability of vast troves of information has changed the face of business. Data […]

Playing Offense: How to Make the Most of Your Media Opportunities

When it comes to media strategy, there are times when you have no choice but to play defense.  A negative event – for example, a legal, regulatory, or reputational problem – surfaces in the media and the team has to quickly roll into action to manage the story. In these situations, your priority is neutralizing […]