pricelessquote

“We were immediately able to use PublicRelay's tools, whereas other systems have taken months to learn.”
Director of Corporate Communications, Major IT Services Firm
“My years of experience tell me that the combination of smart technology and analysis by real people that understand the client's business is the right way to approach the problem.”
Agency Head
“We like the republishing and workflow tools that allow us to act on important developments from within the system.”
VP of Communications at $100 billion Manufacturer
“I have been very impressed with the efforts of PublicRelay to bridge the gap between raw technology, which has yielded disappointing results to date, and human analysis.”
Partner, Digital PR Boutique
“I see strong value in applying the system to communications organizations like mine.”
VP of North American Communications
“You have hit it right on the mark – this solution is a game-changer.”
Former SVP of Communications, Top 5 Insurance Company
“This is a very powerful approach. You guys are way under-selling this system.”
Head of Communications, Major Government Agency
“You have built the system I sought for 15 years (and ultimately cobbled together piecemeal). I always wanted something like this.”
Former EVP of Communications for Major Cable Network
“I’ve seen what is coming out of Silicon Valley, and they are developing technology for technology’s sake. You guys listened to the market, and I like what you have. You really have the tiger by the tail.”
Language Processing Expert
“Your ability to take a positive story and give it legs is exciting!”
Professor, Top 5 Journalism Program
“We've seen significant improvements while using PublicRelay, including accurate article analysis and the ability to see where to intervene based on the social media activity around our key coverage.”
Director of Corporate Communications, Major IT Services Firm
“PublicRelay took the time to understand how we actually operate, so it is powerful in the information it provides yet easy to use and implement.”
Partner, Leading Regional Agency
“PublicRelay solves several problems that other providers we evaluated have struggled with: reducing the noise in our coverage, getting to meaningful content faster, and tracking the popularity of content in social media.”
VP of Communications, Global 100 Company

whitepapers

Industry Leading Whitepapers 

2010 Capital Staffers Index: A Trans-Atlantic Analysis of Digital Media’s Impact on Shaping Policy. 

Fluent: The Social Influence Marketing Report

Social Media: The case for online engagement

2011 Social Media: Marketing Industry Report

We responded to real market problems

 

The complexity of the communications environment has grown exponentially over the last decade.  Web news and social media have brought an explosion of outlets, while globalization has created a 24/7 news cycle.  As a result, many communications executives feel they have lost significant control.  It’s not a surprise that a recent survey found public relations to be the second most stressful profession today.  

PublicRelay saw these changes as they happened, and we designed a system to give communications professionals the power to manage this new environment and regain some control.  
 
It all started with a gem of an idea that became the foundation of our company – make communications teams more effective at working in the intersection of traditional, online, and social media.  Give them tools to take action.  And for once, use this powerful combination of media and technology to put communications professionals into proactive mode – ahead of the issues and trends before they become problems.
 
Because of our combined 50+ years of experience in media, we were then able to reach out to some of the leading communications practitioners today – including the most senior executives in Fortune 500 companies, associations, government agencies, and public relations firms.  Over 75 interviews later, our listening had generated a set of very real problems, challenges, and frustrations facing these executives and their teams.
 
And PublicRelay was built to solve these problems.
 
Our system was developed using the latest in technology tools, sophisticated software algorithms, and an internal development team repeatedly recognized internationally for their powerful, reliable, and robust software.   
 
But we didn't stop there – we thought about our customers.  
 
Making a system that requires virtually NO training and ramp-up time was our goal, so we chose to draw on well-understood user interface concepts from the Web’s leading e-commerce, publishing, and social media sites.  Our customers tell us that we delivered on this promise.  The frustrating training required to use so many of the systems today is a thing of the past with PublicRelay.
 
Now we’re out there, working with some of the greatest brand names, publicly-traded companies, and agencies in the world.  We're humbly proud of our system, but we’re not done – no resting on our laurels.  We are innovating every day to make communications professionals better, smarter, faster, and  less stressed.  We’re giving them insights and metrics they’ve only dreamed about, and we’re bringing them new solutions daily. 
 
If your PR team wants to be admired by its peers, bragged about by your CEO, and perhaps even feared by your competition, you should be working with PublicRelay. 
 
Next:  Leadership ►

PRinsights

Survey of how online users get specialized information reiterates the importance of identifying key influencers, as 'experts' trump online friends for finding key information.

Pew study finds that traditional media still reigns supreme even though the media landscape has rapidly expanded.

Study shows the need for accurate information to justify results to C-suite executives.

New York Times blog post demonstrates the power of social media amplifying traditional media authority.

APCO study demonstrates the vital need for relationship building between public relations professionals and bloggers.

executivereporting

See how PublicRelay gives you rich insights through executive level reporting and charts.

PublicRelay_Charts

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